The evolvement of internet has witnessed the birth of websites that have helped businesses grow instantly. One such category of websites that has proved as a magic wand for online merchants is E-stores. Yes, with the introduction of E-commerce websites, there’s been a remarkable improvement in the success rate of online business owners. It is easy to find WordPress powered e-stores that offer a variety of products and services, specially catered for individuals hailing from different genres. No matter what business you deal with, an e-store can allow you to fetch customers from different parts of the world. All you need to do is simply optimize your e-store for the search engines. If you’re unsure about search engine optimization of your E-commerce store, here’s a blog that will make you familiar with E-Commerce SEO essentials that you need to focus on in order to fare well at the search engine results pages.
1. Choosing a simple site structure
In order to make your e-store rank higher on all popular search engines, you must ensure to maintain a simple structure for your store. I recommend using three levels of primary menu navigation for your website. These levels include:
- The Home Page
- Product Page
- Department Pages
Ensure not to complicate your e-store menus, as it would restrict your e-commerce website from getting indexed by Google and other search engines.
2. Using simplified Keyword URL’s
It is important to pay attention to the URL’s. You must ensure that they contain the targeted keywords so that your e-store appears in the search engine indexes. Whether your visitors are coming from actual links or canonical tags, you must ensure that the URL’s for the same contain simple keywords that can be noticed by search engines. Well, the term “Simplified Keyword URL” refers to a URL that features keywords comprising of a product/category or department name. This URL contains keywords separated by dashes.
3. Canonical Tags must be put to use
Customizing URLs for search engines is a major aspect that needs to be considered in order to affirm a higher search engine ranking of your e-commerce store. Irrespective of which URL has been used for reaching a particular web page, it is recommended to include a canonical tag in the respective page. Your e-commerce CMS is thoroughly competent in looking after this, making you stress free about the canonical tag concept.
4. Form your individual unique product descriptions
As an e-commerce website owner, you must ensure to look after the descriptions posted for different products available at your e-store. It is a well-known fact that search engines prefer indexing e-stores that contain unique and useful product descriptions. Provide special guidelines to your copy writing team so that your e-store contains 100% unique and extremely useful content. For example, if you are a manufacturer, make sure to write one description for your own e-store and another for your retailers, affiliates and so on.
5. Pay attention to category and product names, titles and H1 tags
As per a research, it has been found that e-stores containing appealing department names, product and category names, H1 tags and titles fare well on popular search engines as compared to the ones that include plain version of these components. So, if you want to see your e-commerce store rank among the topmost e-commerce stores available online, make it a point to use an eye-catchy category and product name, department name, H1 tags and page titles. As a thumb rule, while naming individual products, opt for combining the actual product name with the most relevant/popular keyword.
Wrapping Up : E-commerce is an excellent means of promoting your brand online. Services providers like WordPress Ecommerce Development are part of those who have received great responses from online merchants residing seeking to know more with regard from different corners of the world and if you pay attention to the above E-Commerce SEO essentials, it will become much more feasible for you to make maximum profits from your e-store. Hope the information furnished above will let you explore your e-store’s potential to the fullest and make you climb new heights of success.
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