When selling on Amazon, you’re competing with thousands of sellers, both direct competitors and not. Unfortunately, they won’t go past the second or third search results page when people search for products. That’s why it’s imperative to find ways to optimize your listings to earn the best visibility and stay ahead of the competition.
Keep reading to learn more about the strategies you can apply to best promote your products on Amazon. We’ll cover ten strategies you can use to help earn prime real estate on this e-commerce platform and significantly help boost your product’s visibility and sales!
Use keyword research tools to determine the best terms for specific products
Keyword research tools are a critical part of increasing your listing’s visibility on Amazon. It provides the information you need to optimize your listing based on relevant and highly searched words people are using to find products like yours.
Once you’ve determined which keywords to use, find ways to include them in your listing title and description. You can also include these exact terms in the back-end keyword field of your Amazon listing. When incorporating these keywords, ensure that they are readable by Amazon’s algorithm and, most importantly, users browsing the site. This is especially important if you are a new seller looking to gain momentum on your product’s listings on Amazon.
Upload high-quality photos of your product
In e-commerce, including photos of your products is one of the most important things you can do for your listing. Because people aren’t actually with the product when shopping on Amazon, they need to rely on product images to help determine whether or not they’ll buy the product from you.
On Amazon, you can upload several images to help showcase your product. Some ways you can use these fields is by uploading images that highlight the size of the product as well as the product benefits, and features. Another great way to use images is to include social proof as a compilation of user-generated content with your product in use.
Direct external traffic from social media, websites and e-mail to your Amazon listing to increase exposure
Adding links to your website is a great way to direct traffic to your Amazon listings and increase exposure for your brand.
Having a direct-to-consumer e-commerce website provides your brand with an additional sales channel while giving it a platform at your control. By directing traffic to your website, you’ll be able to market your products with no limitations at the level of creativity you desire, making it a perfect platform for people to discover and learn about your brand.
Then, use your website as a tool to redirect Amazon customers from your website to your Amazon listing. This is especially valuable for Amazon customers with Prime who want to learn more about your brand but want to purchase it on Amazon.
Social media and email campaigns are some of the most effective marketing strategies when sharing your Amazon listing link. Use bios, descriptions, and posts to bring external traffic to your listings to help increase the number of impressions on your page. Remember to do this, especially when running sales or having significant events to promote to your target audience.
Track reviews and incorporate them into your listing images
When selling on Amazon, reviews are a critical factor influencing how well or poorly your sales are. This is because reviews act as testimonials from other customers and their experience with your product and brand. Typically, people will trust customer reviews over a brand’s claims, so they must reflect the image you want to portray.
Deliver the best possible experience for your customers, and the reviews will come through. Don’t forget to request reviews after each purchase to help reel them in. If you receive a negative review, try to resolve the issue for the customer as soon as possible. By doing this, you’ll have a better chance to retain customers since you’ll have a visible track record to back you up!
Base your content on high-ranking competitor keywords
Content is critical for e-commerce as it helps support visibility and adds value to your brand. An excellent strategy for posting content is by researching competitor keywords and using this as a basis for posting topics. Website blogs are an ideal platform for content. By incorporating competitor keywords into your blogs, you’ll be able to rank well on search result pages and ultimately redirect people to your Amazon listing page.
To make the most of this strategy, Amazon FBA sellers should ensure that their DTC website is optimized and high-quality. Add as much value as you can for users browsing your brand and website. Once you’ve gained traction, you can direct people reading content on your website to your Amazon listing pages to help encourage sales on Amazon.
Consider Amazon’s FBA (Fulfillment By Amazon) for storage, packing, and shipping
Amazon’s biggest perk is fast delivery times for their customers. In order to accomplish this, many sellers use Amazon FBA to provide quick shipping solutions. Amazon FBA (Fulfillment by Amazon) is a service that takes care of packing, shipping, and even storing products for you. It’s a great way to have a successful eCommerce business, especially for sellers with higher sales volumes.
As a result, it expedites the process and takes off a huge load on your part, allowing you to focus more on the other aspects of your business.
Use paid advertising services like Facebook or Google Ads
Another way to get your products seen is by using paid advertising services like Facebook or Google Ads. If you’re trying to target an audience with specific demographics, interests, or behaviors, these platforms are just the thing!
Platforms like Facebook and Google Ads are great options for those struggling to rank on Amazon’s search result pages. These platforms focus on getting your products in front of people already interested in your products as an alternative to competing with thousands of sellers on Amazon.
Finally, another way to increase your reach and help rank on Amazon is through the Amazon DSP program. By incorporating these methods, you’ll be able to increase the number of people who visit your listings, helping contribute to the overall ranking of your products.
Add a video to further showcase your product features
Consider adding a video if you want to set your product listings further apart from your competitors. Many sellers have yet to take advantage of this feature, so it’s a great way to get the advantage over people selling similar products as you.
Here are some ways you can use video for your Amazon product listings:
- Demonstrate how the product is used
- Outline the product features and benefits
- Use user-generated content to show social proof
- Share testimonials and experiences past customers have had with your product/brand
Using video is a dynamic way to showcase your product digitally. It can provide more information about your product in ways an image can’t, which can help improve your selling potential.
Keep track of what other sellers are doing to stay competitive.
Keeping track of what other sellers do for their brand is a great way to stay competitive. You’ll be able to use this data to help determine the needs of your customers as well as industry trends and changes. You’ll also know what you need to do to stay ahead by monitoring your competitors.
This is important to keep in mind when selling on Amazon because people are more likely to buy from sellers who offer a better experience. This includes faster shipping, more lenient return policies, and customer service. Check-in on how your competitors are doing from time to time to help adjust your strategies accordingly!
Engage with Amazon customers to build a reputation and increase sales.
Engaging with your customers is critical to building a sustainable brand and encouraging repeat purchases. Develop relationships with your customers and use different platforms to communicate with them regularly.
Having that strong connection with your audience through engagement will also make it easier for people to get in touch with any questions or concerns about your product. Ultimately, this will help increase your sales numbers and build your reputation as people grow to trust your brand.
Amazon is a great place to sell your products, but only if you’re using the available resources to get your product in front of the right people. Consider strategies as a foundation to gaining visibility on your product listings. Keep in mind that the more impression you receive, the higher chance you have to make the sale.
There are many different ways to increase your Amazon ranking; however, it will require time and effort to get it started. Remember to be patient and trust the process, as it does take time to see results.
Author’s Bio: Jayce is the managing director of Seller Interactive, the number one Amazon advertising agency based in Canada that helps brands build their business on Amazon. His content marketing expertise has led him to work with brands such as Toyota and GoDaddy, producing content that has reached over 20M views in a month.