Making use of the “allowed” while avoiding the “prohibited” in search engine optimisation is considered a good practice. For medium writers who want to make it online, or even take your blogging career to the next level, you must employ good SEO practices. While it is not possible to answer a question like; what is the most effective seo tactic?, from experience, I know that employing the best tips can help one stand out.
Search engine optimization has been evolving year by year, and it is even now. If you want your site to rank then you have no choice but to evolve yourself with what’s trending, and play by the rules that Google sets forth. The question is; how to move forward in 2020 and beyond with SEO, and how should you be optimizing your site.
What are the seo best practices for content for medium writers, tactics and techniques for obtaining high rankings in the SERPs? How does Google updates affect your site and how to ensure that such updates reward your site than penalising it? In this guide, I shared the top 2020 seo practices you might consider trying out.
Top 5 seo practices for medium writers
- Social media
- Content marketing
- Image usage
- Long content
- Internal linking
Google is cracking down on black hat and spammy SEO techniques. Nothing shady is getting past Google anymore. This is actually a good thing because it weeds out junk that you don’t want while allowing you to easily find exactly what you are looking for based on keywords and long tailed key phrases. So how should you move forward for optimizing your site in 2020 and beyond? The answer is in these best 5 seo best practices checklist.
Social media is also a great way to interact and engage with your audience. Posting quality content or links to quality content will help for your followers to stay interested with your site as a whole. You can’t ignore the social media medium anymore if you have been. Google is paying close attention as to how active a website is with their social media signals.
So, you should get profiles on as many social media site as possible and consistently update them. Facebook, Twitter, LinkedIn, Pintrest and Tumblr are good places to start. On your site, make sure that you have links to your social media sites and make sure that all your content is shareable for those who would want to post content from your site to their profile. This you can do by using seo automated tools.
Google is really interested in supporting websites that have quality content. It’s not about the quantity but the relevance and quality if what you have. But be aware, that you must regularly update your content. Google wants to see activity coming from your site.
Here are some good guidelines to follow while creating and managing your content:
- Authority connected to your content (i.e. links to authoritative sites that are non-self-serving).
- Content that is relative to your audience.
- Frequent updates.
- Social signals for sharing.
Back in the days, images were never considered as a ranking signal. Very many articles used to rank in search results even with having a related image associated. But now, things are different. Well attributed images will alt tags can do more when it comes to bring traffic to your site. And if you never knew, you have been missing a lot if you haven’t been making use of images. Besides, images tell more about your site if they are related. What are you doing??
Did you know that Google hates thin contents? Yes, not only Google but also humans? In many cases, a 100 word article cannot tell the topic to its maximum. This means that if a reader wants to learn more and in detail about something, he or she will have to look for a better site which explains the subject matter in detail.
Also, long content can be used to rank multiple keywords. For example, you talk about a topic while covering the entire sub topics. A live example is writing a bout a driving permit. What if you wrote about how to get an international drivers license, how to replace a lost license, how to upgrade a class and etc. I am sure you can see how writing long content can be helpful.
Also read: What to Look for When Hiring an SEO Company
SEO is a competitive game that you can’t take a break from. If you never knew a site can ran rank well in search if you do internal linking. The link juice from other pages can help increase the rank of the non performing pages there by improving overal search. If you are having trouble keeping up then find an SEO company or advisor that can point you in the right direction.
All these tips that I have listed are just extensions of how the serach engine has been evolving. If you remember Hummingbird, Panda and Penguin, then you know what I am trying to mean Employ the above tips, take your work to the next level as a medium writer.