Search engine optimization is constantly evolving and if you want your site to rank then you have no choice but to evolve yourself and play by the rules that Google sets forth. The question is how to move forward in 2014 with SEO and how should you be optimizing your site. What are the best tactics and techniques for obtaining high rankings in the SERPs? How does Panda, Penguin and Hummingbird fit into all of this?
Google is cracking down on black hat and spammy SEO techniques. Nothing shady is getting past Google anymore. This is actually a good thing because it weeds out junk that you don’t want while allowing you to easily find exactly what you are looking for based on keywords and long tailed key phrases. So how should you move forward for optimizing your site in 2014?
You can’t ignore the social media medium anymore if you have been. Google is paying close attention as to how active a website is with their social media signals. So, you should get profiles on as many social media site as possible and consistently update them. Facebook, Twitter, LinkedIn, Pintrest and Tumblr are good places to start. On your site, make sure that you have links to your social media sites and make sure that all your content is shareable for those who would want to post content from your site to their profile.
Social media is also a great way to interact and engage with your audience. Posting quality content or links to quality content will help for your followers to stay interested with your site as a whole.
Google is really interested in supporting websites that have quality content. It’s not about the quantity but the relevance and quality if what you have. But be aware, that you must regularly update your content. Google wants to see activity coming from your site.
Here are some good guidelines to follow while creating and managing your content:
- Authority connected to your content (i.e. links to authoritative sites that are non-self-serving).
- Content that is relative to your audience.
- Frequent updates.
- Social signals for sharing.
Increasingly, Google+ is becoming more and more important to Google when it comes to ranking sites. Invest in getting your Google+ author verification. When you do this, make sure that you add a link in the author by-line to your Google+ page on any piece of content that you write and have submitted to another site. This will play a big role in search results. It also gives other Google+ members the opportunity to +1 your work which plays somewhat of a role in rankings.
All these tips that I have listed are just extensions of Hummingbird, Panda and Penguin. They are just expanding on guidelines that they have already expressed through previous updates. Following these basic guidelines will keep your site ranking in the search engines, but if you are seeking to move up to page one then you are going to have to expand on these while sticking to the rules.
SEO is a competitive game that you can’t take a break from. If you are having trouble keeping up then find an SEO company or advisor that can point you in the right direction.
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