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Chatbots: The Future of Online Marketing and Customer Service

By KWS Adams Aug 6, 2019

How chatbots can help increase converion - markgrowth.comYou have probably heard of streamlabs chat bot, Google bot chat, Manychat, Microsoft chat bot and etc. In this article, we will try to figure out how chatbots are likely to affect the future of online marketing and customer services. If you have been hearing of the word and wondering what’s all about these bots, then your time is not wasted.

What are Chatbots?

According to Wikipedia, “Chatbots which are also known as a talkbotschatterbotsBotsIM botsinteractive agents, or Artificial Conversational Entities) are computer programs or an artificial intelligence which conducts a conversation via auditory or textual methods”.This means that such programs are designed to act as humans while responding to clients and or customers or etc by way of answering programmed questions or talks during a conversation.

Where are Chatbots used?

According to Sproutsocial.com, “Chatbots leverage chat mediums like SMS text, website chat windows and social messaging services across platforms like Facebook and Twitter to receive and respond to messages. Chatbots come in all forms. There are some fun and goofy chatbots like Cleverbot, a chatbot that chats with real people and learns as it goes”.  An example is entering a Chat session on a certain website and being responded to by the bot instead of human right from the start to end.

Examples of the best Chatbots

Livechatinc.com shared a collection of up to 6 lovable chatbots, each has its own unique feature set, there by helping you to choose the one that suits your business best. The list included BotEngine, Clare.AI, NanoRep, Twyla, Botsify and Morph.ai. Articled added on that several reason came in for having the best chatbot for example, “Chatbots can answer customers’ inquiries cheaply, quickly, in real-time. Another reason is the ease of installation of such chatbot: once you have a fine live chat app, it takes a couple of minutes to integrate a chatbot with it”.

How Chatbots help in increasing Conversion

In a 5 minute read article, Markgrowth.com shared 3 ways how chatbots can help to increase conversion and they included, “Making sales steps shorter, having an excellent customer service and gaining insights and use them to upsell or cross-sell”. When you read the above article, you will be able to know the depth on why you might need one for your business.

The Most Innovative Chatbots on the Web

Wondering if Chatbots can be a great deal for you, check out Wordstream.com’s article where they shared the 10 companies using chatbots to provide better customer service, seal deals and more.

By KWS Adams

My name is KWS Adams . (Call me Kateregga). I am an IT addict who loves playing around with computers and internet. Computers help me try out different things while turning them into reality, while the internet powers me stay live online. Besides computers, I am a project planning and management professional with an Award obtained from MUK, one of the oldest and best Universities in Africa. Find me on Twitter, Facebook and Whatsapp. Find more on how to contact me using the contact me page.

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