How To Make The Most Of Your Investment In Promotional Products
Maximizing the return that you get on the money invested in promoting your company is the most important idea. This concept should lead you all along the path of popularizing your brand and products with giving away them for special purposes.
This word is the vital one here – the purpose. Why do you want to hand out free samples of your products? What do you do? If you produce cheese, it goes without saying that your potential buyer must be able to taste and smell your product. The same goes for any kind of food or drink. So, at the very core of the tactics that could be the most efficient one for your business lies the nature of the business itself – what do you do; who is it for?; how to reach them?
Quality plan for fruitful promotion Before you decide even what products to make available for the purpose of promotion, you have to make a detailed promotion plan. You have to know how big your stand at a business conference will be or how long it is going to last. Also, you must decide how many people you will employ as promoters of your products.
The money invested in products is one thing, but you also have to determine how much you will pay the people promoting your business. On the other hand, if the occasion is not a business trade fair, but a conference, you will not have to spend money on both staff. However, fancier business events demand finer promotional merchandise so as to show the size of your business. That way you are increasing the chances of acquiring successful business partners.
Where to promote?
As it has been mentioned in the previous paragraph, you have to know exactly what type of business activity you are attending and what code of conduct is prescribed at such an occasion. If you are a large retailer and you want to introduce a new product to your regular buyers, you should launch a tasting promo campaign in each and every store at the same time. That way your buyers will have the opportunity to try the new product, start buying it and increase the production of your pepperoni-provider.
That is only one example of where a product and a business can be promoted. Trade shows are a different pair of shoes, because in such events you actually promote the business, although through promotional products. Given the nature of trade shows, for these occasions, you should have at least two categories of freebies.
One type would be nice packages of your finest promo products, as well as some customized items for your long-time business associates. The other type of promo products are meant to turning ordinary visitors into your clients and eventually even partners.
For such purpose, you can go with some light products, such as lighters and caps with a recognizable logo or motto of yours. This group of freebies can also include chocolates in special wrappings depicting your business. In those events, people get exhausted and their bodies often start craving for sugar. Such a conditioned reflex would be a great way of entering these visitors’ minds and getting them memorize your brand by unwrapping a bar of chocolate and looking at your logo on the wrapping while having a bite at the delicious chocolate.
Investing in promotional products can boost the whole business, but every single cent needs to be invested in a smart way, in accordance with your initial promotion plans.