The logo of the business means much when it comes to telling others everything about your what your company or organisation does offer interms of services. Being brand signs and design of your business, there are times when a logo must be changed.
When we talk of business faces, a logo is one of the things we are trying to refer to. Although it’s not all about it, you must understand that an appealing image drags more customers’ attention compared to one which is dull. That’s why, if it goes to logo, it shouldn’t be a one-minute decision.
Considering the different variants and thinking over them and asking yourself whether your choice does represent your business in the best possible way or not determines the best option. If you’ve been asking yourself the question of do i need a logo? This article has fully answered you by sharing the 5 signs you can look at and tell that indeed, your business logo is outdated.
5 signs your business logo is outdated
- It’s too sophisticated
- Your business has changed
- It doesn’t look attractive digitally
- It comes in different shapes
- If it loses to your rivals’ logos
It’s too sophisticated
Seven colors, three interconnected symbols, and the phone number – in order to blind your potential customer for sure. This must have been a result of a long work, but as for logos, it’s not efficient at all. The clients prefer logos to be 1. Simple and 2. Recognizable. So, design a new one… no, hire a specialist who will do it for you. You had your chance to try.
Your business has changed
And if you started with selling burgers and now provide computer services, something like funny chicken on the logo will be taken in as really strange. Keep your image up-to-dated, it’s important. Don’t make the others think that you’re so careless that changing the logo is none of your business, because it it the prior one.
It doesn’t look attractive digitally
Now, when the promotion moves to the internet, you just have to make your logo to be the most attractive piece on the website. Because if the logo looks unconvincing, you’ll tend to be treated the same.
It comes in different shapes
Uniformity comes first. Your logo should be one and only, don’t tangle it for the clients, and to be remembered or in order for it to work for you,your logo should be placed everywhere it is possible.
If it loses to your rivals’ logos
If comparing to symbols of your rival yours looks like a pale copy, it’s high time to change. Really, study the most popular logos in your field and everywhere, and try to guess the key of their success. There also can be a situation that your logo is very similar to your competitor’s one. And if you’re new in the business, in this case you advertise him! So, make the changes as fast as possible.
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