If you take around the different website, blogs and forums on topics about advertising and online revenues, you will likely be amazed by the number of people who have written, and or are writing about this issue of “Earnings at risk – One or more of your ads.txt files doesn’t contain your AdSense publisher ID. Fix this now to avoid severe impact to your revenue”. Like it is, many of them are wondering how to exactly solve and have this error fixed so that there isn’t any “Potential revenue decrease if no action taken”.
In this article, we share with you on how you can go about fixing and solving the above error and easily using a Ads.txt Manager plugin by 10up, which allows webmasters to copy and paste the given snippet and save settings. Once you are done, this errors will disappear there by helping you not to miss any revenue in the future. This plugin requires certain criteria met in order for it to function correctly.
If you are an Adsense publisher and seen this notification when logged into your account ‘”Potential revenue decrease if no action taken”, or even received an email titled “Urgent: Potential revenue decrease if no action taken” just like many have shared on the different forums, you might want to relax since this tutorial will help you set this up without leaving your WordPress dashboard if you are a WordPress CMS user.
How to fix / solve potential revenue decrease if no action taken error
1. Download and activate Ads.txt Manager plugin.
2. Hover on settings and click on Ads.txt
3. Copy and paste your Ad network declaration snippet eg for Google Adsense where xxx should be replaced by the right figures.
google.com, pub-xxxxxxxxxxxxxxxx, DIRECT, f08c47fec0942fa0
4. Click on save changes and you will be done.
Please note that it depending on the advertising network provider of your choice, it may take up to 24 hours for their systems to reflect the changes you have made. And each provider will provide you with their own snippet.
How to find / locate sites with ads.txt issues with Google Adsense
If you come across this red color error notification “Earnings at risk – One or more of your ads.txt files doesn’t contain your AdSense publisher ID. Fix this now to avoid severe impact to your revenue” in your Google Adsense account, it is important for you to take action as required so that you aren’t subjected to having your revenue decrease.
Google Adsense provides you a quick glance on which sites which have ads.txt issues and the code snippet you are supposed to use to declare them. Please follow below on how to locate / find such sites. You can also refer to this post for additional info.
1. Log into your Google Adsense account.
2. Click on ACTION at the end of red notification.
3. Locate “You need to add your publisher ID to the following ads.txt files”.
4. Below it you will see the domain name eg yahoo.com/ads.txt
5. Follow fix above to avoid potential revenue loss.