Switching to organic link building can demand a lot of adjustments – be it a shift from cheeseburgers to salads, or a turn from traditional marketing approaches. And just like how a healthier diet can transform a couch potato into a fitness buff, a more natural link building approach can get any brand lasting conversions and better brand recognition.
Of course, like any fitness trend, organic link building “is easier said than done.” That is, if you don’t have the right plan. If you think your branding isn’t in a good place, that might mean you’re not building backlinks properly. That is, your links must be spread out organically or naturally in order to make the most impact to search engines. Organic link building might be the best approach for your company.
What’s Organic Link Building?
Organic link building, unlike conventional link building strategies, doesn’t rely on “spamming” keywords in articles and posts. This means organic link building avoids paid links and making content in unrelated niches. Rather, organic link building is all about building relationships with industry figures, writing context-centered pieces, and helping clients approach link building with a reader-first approach. All of these can sound “vague,” “complicated,” and even “ambitious” – but this can bring benefits in the long run with the right approach.
Here’s how organic link building helped a team with organic link building – and maybe you can use their strategy to boost your digital marketing game as well.
Case Study: JoyofAndroid doubles their search traffic with organic link building
You know what’s a great way to tell if your digital marketing works? Two (2) things – ending on top of search engine rankings, and being a recognizable brand in the market. JoyofAndroid, having been founded in 2012, should be somewhat of a “classic name” for the Android niche. And for a while, they were one of the top Android sites out there. Unfortunately, their traffic plateaued for a year, and things seemed bad for the tech site.
Organic Link Builders, a link building service, used organic link building methods to evaluate and help JoyofAndroid get past its weaknesses and achieve better traffic.
Here’s the main challenge for old sites that don’t seem to meet the results they need:
- Content marketing strategies aren’t working. Mixing and matching content marketing approaches can be a great way to test effective content creation methods. However, trying too much too soon can reflect badly on your SEO score.
- Big players rise fast. A huge factor of JoyofAndroid’s slump were bigger players rising in search rankings. Because of these sites, readers look at JoyofAndroid as a small and niche Android website, and this perception contributed to the slump.
- Authority numbers haven’t been so great. Not everything relies on numbers, but having a low authority score for sites made JoyofAndroid
Organic link building has all to do with establishing a brand as a member of their respective industries. Unlike conventional digital marketing strategies, organic link building focuses more on creating better brand recognition to boost numbers, and not the other way around. As such, the organic link building approach for JoyofAndroid became:
- Create better content. JoyofAndroid can rise against the competition by producing content with better quality and higher-quality links. This resulted in the website making fewer but research-driven long-form content that definitely boosted appeal from both viewers and search engines.
- Reverse-engineering competitor backlinks. Thanks to enough material, a great organic link building strategy is to figure out what websites give backlinks to the competition. Afterwards, providing these sites with better content definitely gave JoyofAndroid the boost it needed to improve its authority scores.
- Link building with context. Instead of relying on anchor texts to build links, they created organic-related contextual links for their key blog posts. This helped search engines and viewers recognize JoyofAndroid as a contributing member of their industry.
- Establish long-term relationships with niche websites. Aside from reaching out to blogs within the niche, JoyofAndroid’s organic link building approach includes building meaningful and lasting relationships with other websites. This allows them to exchange links and to help tailor their content to what these other websites offer.
As a result, JoyofAndroid received multi-dimensional growth. Their organic link building approach yielded the following results for JoyofAndroid:
- Double the traffic. Thanks to the snowballing effect of creating useful content for audiences, JoyofAndroid received 110-percent more monthly traffic than what they’ve experienced before. This will continue to happen exponentially as the domain authority of the website increases.
- Better numbers for marketers, search engines. JoyofAndroid’s new organic link building approach helped it improve key metrics in terms of SEO. The website now has DR 62 domain rating, finally making them on-par with their competition. This is important, as this helps them rank in their content much easier.
- Better ranking for keywords. While JoyofAndroid focused more on building contextual pieces, their keyword ranking still improved thanks to this holistic approach. They’ve begun ranking for over 457,000 keywords, and JoyofAndroid content can be found in the top 100 of these searches. Ranking first in long-tail keywords also helped them attract new readers.
Organic link building is a natural method of securing brand prominence
In today’s times where people are more receptive to how brands appeal to their audiences, it’s becoming much more obvious when a company or a team is just “in it for the numbers.” And this can definitely hurt the way audiences – especially search engines – look at your brand. Taking a page off OrganicLinkBuilder’s handbook, a more natural and organic-focused approach can definitely make a difference in your marketing strategies.
Prioritize making meaningful and helpful content, as well as establishing great relationships with fellow members of your niche, can position your brand as an authority in your chosen industry.
Bio: This is a guest post by John Gonzales. John Gonzales loves two things the most in the world – technology and pizza. As a writer by trade, he spends a lot of time writing about food, travel, and the latest in tech developments. John is your guy when it comes to writing pieces on gadgets and consoles, games, health and medicine, and even marketing. As a techie himself, John wants to make sure his pieces aren’t just informative, but also very personal and tailored to reader needs.